Here’s Why Videos Will Be Crucial For 2018

We know that Facebook and Google are now moving towards video strategy. In fact, every marketing strategy now seems to revolve around video distribution. Marketers are slowly learning that good video isn’t only about creating good video content – it’s about creating content that can live on different platforms and in different formats. Read the article to know more…

Measuring the impact of a public relations campaign is anything but easy. For one, the impact is neither immediate nor tangible. Lisa Alloca, Co-founder of Red Javelin has found that firms that integrate their PR and content marketing programs are more likely to experience brand visibility and sell more products. Those that rely only on content often reach a plateau, whereas those that invest only on public relations also find a similar saturation.

The Typical Challenges Faced by A CMO

Did you know that the average tenure of CMOs is not more than 42 months? Such a short tenure can nothing be stressful. Why do CMOs struggle to stay on their job? Why are they stressed? Why do they let go? Still, there are some that are successful? What are the things that they do differently?

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Elizabeth Kubler-Ross in her 1969 book On Death and Dying explains about the different stages of grief. Mourning, she says occurs over five stages. Not meaning to trivialize death, but public relations too goes through several stages. From setting expectations to taking stock of the situation, and finally executing the strategy, public relations too has to go through several processes, says Curtis Sparrer, PR expert and principal in chief at Boston-based Bospar PR.

What Happens When Someone Plans An Animated Series On PR

How wise would it be to pick one aspect of public relations and make an animated series on it? Spinning may have once been a centerpiece of the profession, but it is now outdated and not really considered cool anymore. Public relations is a broad industry. Picking up spinning to make it sound as if it is something sinister does not seem a good idea at all.

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Don’t believe what they’ve been telling you about the future of PR! The Association of National Advertisers (ANA) and the USC Center for Public Relations at Annenberg School for Communication and Journalism report predicts that marketers are planning to increase spending on public relations over the next five years. Nearly sixty-two percent of respondents are planning to increase internal PR staffing. What are the other findings of the report?

What’s The Role Of PR In Shaping A Future-proof Industry?

This was the subject of a discussion held at the National Press Conference in Johannesburg. Chairman Daniel Munslow had acknowledged that PR does remain an important aspect of corporate communications. They’re trying to see the worth of the profession beyond the traditional cost center outlook. Around 87% of PR executives around the world believe that in five years from now, PR is more likely to be aligned with marketing. It could help a company increase its value in an organization. How will PR likely affect specific industries, like banking or airline?

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With budgets that run in millions of dollars, one would expect corporate companies to put their money where their mouth is, but seems rarely the case. All it takes is a single crisis for the company’s communication strategy to fall into complete disarray. The latest in a series of disasters is the controversy surrounding Adidas. Apparently, the company sent an email to its customers congratulating them for surviving the Boston Marathon! Oops! Looks like someone in the Adidas marketing team has had a worse case of foot-in-mouth disease! The company did apologize, but in the age of the internet and social media, it was a sorry too late and a tad too little. Read the story here…

The Pull Vs. Push Marketing Theory

Just like people and the world we live in, marketing is dynamic. Customers needs and demands continue to change; a marketer’s job is to evolve along with the change in order to meet those needs and wants. What’s your strategy to developing and maintaining customer relationship? Do you pull your clients through branding, or do you push your message to your customers? Which is good – push marketing, or pull branding? Perhaps, a blend of both? Read the article to know more…

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Five Takeaways From The Zika Crisis

Last year was declared an international public health crisis, by the WHO. Above all, this crisis taught us the need for enhanced corporate safety and health communications. This was especially true for companies with operations in Zika zones and for those traveling to at-risk areas. They were not sure (and are probably still unsure) about the implications of this outbreak. Some of these companies are yet to devise a strategy to help and educate impacted staff. So what are the lessons that corporate companies have to learn from the Zika Virus and how will these lessons impact future communication strategies?

Super Bowl And Its Impact on Influencer Marketing

The Super Bowl is synonymous with huge advertisements and larger than life marketing efforts. But, over the years, it has also become the go to place for small marketers and micro-influencers. Case in point, the numerous watch parties and tailgates surrounding the Super Bowl. So how did this happen?

Artificial Intelligence or Artificial Minus The Intelligence

AI is the latest buzz around the tech world. People are excited about the cutting edge technology that can mimic cognitive functions like decision making and learning. We now have a robot that’s an expert at due diligence, and other that does document automation. The only problem however, is to teach a robot to be just and fair. How do we teach a machine to be fair and compassionate, when fellow humans are grappling with the exact same concept? So, in effect, AI – just artificial minus the intelligence?

What The New CMO Reality?

The competition is tough for the CMOs. They have to deal with the increased expectations of driving growth in a digital market. Perhaps, that is why they have stopped getting involved in the development process; instead, focusing on short term goals. What are the other expectations from the CMO?

The Samsung Note 7 Controversy: Don’t Write The Obituaries Yet!

We live in a world where social media can ruin your brand in less than an hour. This is particularly true about a product recall disaster – not many companies have lived to tell their tales. But surprisingly, Samsung has managed to come out of such a public debacle seemingly unscathed. So how did this tech giant manage to execute their ‘Plan B’ effectively?

Here’s How to Measure Influencer Marketing Success and Receive ROI

As we’ve discussed in the past, influencer marketing is the most potent marketing strategy out there. From clothes and cosmetics to technology, influencer marketing helps to sell almost everything. In fact, a recent study found that an average influencer marketing campaign receives around $6.85 in earned media value for every dollar spent on paid media. But how will you show real ROI to your clients?

Preemptive Measures To Prevent A PR Disaster

There have been plenty of articles discussing the things to do when a PR crisis hits home. From issuing an unequivocal apology to taking positive action to set things right, there are many things that go into setting things straight. But how many times have we ever thought about doing enough so that the problem never occurs again? What are some of the possible pitfalls that you have to avoid?

Hillary Clinton Likes Influencer Marketing

With Beyonce, JLo, Meryl Streep, and Jamie Lee Curtis endorsing Hillary’s presidential bid, you don’t need me to tell you that the Democratic nominee is a huge fan of influencer marketing! Clinton’s campaign is using influencers to tap into a very specific subset of voters- the tens and thousands of millennials, especially those who do not necessarily follow politics on TV. So what’s her influencer marketing strategy?

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Social Media for PR: Is It Necessary?

Thanks to social media, public relation has changed in a major way. You don’t have to wait until the morning newspaper for the latest scoop- Twitter delivers minute by minute updates directly to your phone! Businesses create and craft their image on social media. Yet, there are many that choose to remain out of all this. They’ve managed their reputation wonderfully without social media, by word of mouth and by limiting their presence to a small circle. So is social media always necessary for public relations?

Can PR Drive Sales And Marketing?

Remember the guy from My Big Fat Greek Wedding? He had a cure for every problem- Windex! PR people are kinda similar- for them, there’s nothing that a good PR strategy cannot do! Can it drive sales and marketing? Of yes it can! How?

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