The Power of Trusted Voices to Avoid or Amplify a Crisis

In a world where global events draw intense scrutiny, the power of perception cannot be underestimated, especially in the realm of international sports. “The Power of Trusted Voices to Avoid or Amplify a Crisis: A Case of Qatar and the World Cup” provides an insightful exploration into how Qatar’s ambitious goal to redefine its global image through the 2022 World Cup was met with unprecedented challenges. This whitepaper delves into the intricate dynamics between media coverage, public perception, and the influential role of trusted voices in shaping the narrative around such significant events.

Through this whitepaper, you will discover:

• The strategic intentions behind Qatar’s hosting of the World Cup and the subsequent media narrative that emerged.
• The critical impact of NGO and activist group voices in crisis situations and their influence on public perception.
• Methodologies for analyzing and understanding media coverage and sentiment regarding global events.
• Practical strategies for organizations to proactively manage and mitigate crises by aligning with trusted voices and crafting effective communications.

Download this whitepaper to gain valuable insights into managing public perception and navigating the complexities of global event hosting in today’s media-driven world.

Trust in Pharma: Three Factors to Help Companies Build Brand Trust

In the rapidly evolving pharmaceutical industry, trust is a cornerstone that influences not only brand reputation but also consumer behavior and regulatory outcomes. The “Trust in Pharma” whitepaper offers an in-depth analysis of the mechanisms through which trust is built, maintained, and can be leveraged by pharmaceutical companies to achieve their strategic objectives. It combines survey data and content analysis to provide actionable insights.

In this whitepaper, you will learn:

• The critical role of trust in the pharmaceutical industry and its impact on consumer perceptions.
• Strategies for building and maintaining trust through ability, benevolence, and integrity.
• Practical steps for applying these insights to enhance your brand’s trustworthiness and reputation.
• The relationship between trust and consumer use intentions, with a focus on how to positively influence these dynamics.

Download the whitepaper today to empower your strategies with the foundational element of trust in the pharmaceutical landscape.

DIY Media Monitoring and Daily News Briefs: A Step-by-Step Guide

Media monitoring and daily news brief production is a ton of work. In many cases, it’s so time-consuming that doing it in-house can lead to wasted costs, employee churn, and can even hinder PR teams from focusing on core responsibilities.

But you can scale your program effectively with the help of this step-by-step guide.

In this white paper, you will learn:

• The importance of working with content license holders
• How to develop keywords and Boolean search strings
• How to search for the content that matters to you

And more!

Download our whitepaper today to plan and execute your in-house monitoring strategy the right way.

The Hidden Costs (and Pain) of DIY Daily Executive News Briefs

There are three main kinds of daily executive news briefs: Curated in-house, through a PR agency, or through an expert curation service. But though an expert curation service may sound expensive, you may be surprised that clients on average pay between 100 and 400 percent more when they do it in-house or through an agency.

In-house curation also places unnecessary pressures on comms team members, including super early mornings, employee turnover, and scheduling and backup staff issues – all of which can distract heavily from a team’s core mandate.

In this white paper, you will learn:

• What goes into the three main types of daily news briefs
• The four kinds of staff stress that come with in-house or agency curation
• Why curating your daily news briefs in-house or through an agency actually costs more

Download the white paper for a detailed breakdown of the myriad hidden costs and employee stresses that often accompany in-house media monitoring and news brief curation.

The benefits of human curated media monitoring and crisis monitoring

Download Fullintel’s media monitoring buyer’s guide to learn about the benefits media monitoring and crisis monitoring provides organizations, and what exactly to look for when evaluating providers of media monitoring, crisis monitoring, or media analysis services.

In this buyer’s guide, you will learn:

• What is media monitoring, how it evolved, and why it’s crucial in the digital age
• Why fully automated media monitoring and crisis monitoring can result in a double negative of missed media hits and mountains of irrelevant results
• Why fully automated monitoring can ultimately cause erosion of client-provider trust as PR teams spend time fixing mistakes

We explore exactly what is media monitoring, what parts make sense to automate and which ones don’t, and why human curated media monitoring and crisis monitoring ultimately provides the most value.