Here’s Why Videos Will Be Crucial For 2018

We know that Facebook and Google are now moving towards video strategy. In fact, every marketing strategy now seems to revolve around video distribution. Marketers are slowly learning that good video isn’t only about creating good video content – it’s about creating content that can live on different platforms and in different formats. Read the article to know more…

There’s no better way to test a PR professional than to assess his role in crisis management. It showcases his key skills, including planning, delegation, and risk assessment. Sadly, even the most brilliant PR professional can commit communication mistakes that could make or break a company (and his career). What are the three common crisis miscues that even seasoned PR professionals make – and how to avoid them?

How To Balance Branding & Sales

Data is crucial in the advertising world. It helps advertisers create meaningful metrics and define campaign goals. It is important for marketers as well. No wonder, marketers are under great pressure to use big data to generate results in real-time. But they cannot lose focus of the product/company’s brand identity. Read the story to know why marketers should keep an eye on branding and campaign health while taking on attribution.

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